In the Games business, revenue rose to $282.3 million in 2018, up 1% from $279.6 million in 2017. In terms of monetization models, in-game purchases accounted for 89 percent of game revenue in 2018, while in-game advertising accounted for the remaining 11 percent. In 2018, the average revenue of daily active users increased by 31%, while the average monthly revenue per paying user increased by 8%.

Specifically, in 2018, Angry Birds Under Pigstruction's annual revenue reached $131.9 million, with cumulative revenue of $285.3 million (1.91 billion yuan). Meanwhile, Angry Birds Friends earned $34.9 million in 2018, bringing its total revenue to $135.4 million. In addition, Angry Birds Match and Angry Birds Blast have combined revenues of $41.7 m and $70m respectively.

Since its launch, the Angry Birds series has been downloaded more than 4 billion times around the world. In addition to the game, Angry Birds has sold 1.8 billion copies of its merchandise and more than 3 billion IP-related video views. "In 2019, we expect total revenues of $338.8 million to $372.6 million and adjusted operating margins of 9 to 11 per cent, " said Kati Levoranta, Rovio's chief executive. "In 2019, we aim to release at least two new games. The first game, Angry Birds Dream Blast, was released on January 24,2019. In addition, we expect the sequel to Angry Birds to premiere in August 2019. What's more, the 10th anniversary of Angry Birds in December 2019 is a huge milestone for us,"he said, Rovio's strategy for 2019 also includes moves into Vr/ar and live gaming. The sequel to Angry Birds will be released in August 2019, while another mobile game will be released in the next nine months. Rovio's performance in 2019 will be even more noteworthy, and it is to be hoped that the company's share price will recover from its 2017 high.